44 short lessons plus a ten-guide bonus toolkit. Each one ends with a real action and a self-check, and lessons unlock in order — no skimming to the end. By the finish you've installed the four machines every business runs on — marketing, sales, operations, admin — and put them to work chasing your first customer in Australia.
This isn't motivation content. Every lesson is five minutes of reading, one concrete action, and a quick check-your-learning before the next lesson unlocks. The actions are the course — finish them and you finish with an offer, a live pipeline, and the numbers to know whether it's working.
Business is four machines, not magic. When to move fast, when to be careful, and why you don't quit your income yet.
Pick a market with real demand, build the offer, price it from value and economics — then test it on real people.
Get attention without an ad budget. How Neo sold a A$30k product through a free Facebook listing — and how to run cheap experiments that teach you fast.
Contact 50 prospects, hold real conversations, handle objections, close honestly. The exact playbook from Neo's first sale.
Deliver without chaos: fulfilment systems, SOPs, suppliers, five-quote procurement discipline, problem ownership — and building a business that survives without you in the room.
ABN, GST, your regulators (QBCC-style licensing), tax and the BAS, company vehicles, consumer law, unit economics, cash flow and controls. The machine that keeps the money and keeps you legal.
Your one-page operating system, resilience map, capital allocation — and a 90-day plan you actually execute.
No email required. This is Lesson 1 exactly as members see it — judge the course by the product, not the pitch.
In 2022 I was an engineering student at UQ with a growing suspicion that most of what I was being taught wasn't how the real world actually worked. A family friend mentioned prefabricated homes. My mate Marcus — a Danish engineering student in my course — and I started digging. We researched the market ourselves, found our own suppliers, and learned the National Construction Code from scratch. We had no capital, so we never borrowed any. Our first "office" was a cheap yard almost two hours' drive from our clients, because cheap was what the business could afford. Every time revenue grew, we moved closer. Today Neo Living sits in one of the oldest industrial precincts on the Gold Coast, doing A$6M in revenue, still with zero debt.
None of that was luck, and none of it was talent either. We ran the company the way you'd run an engineering project: document everything, build the process, know your numbers. That's the whole method, and it's what this course teaches.
Here's the belief I need to break first. Most people who want to start a business think it runs on something they don't have — a rare instinct, a big idea, connections, capital. So they wait. I waited too, until I realised a business is not one mysterious thing. It's four machines bolted together, and each machine can be built, tested and fixed like any other system.
Marketing is the machine that makes strangers aware you exist. Sales is the machine that turns that attention into money. Operations is the machine that delivers what you promised without chaos. Admin is the machine that keeps the money and keeps you legal.
Every business you've ever bought from — the cafe near your work, the plumber, the software you pay for monthly — runs on exactly these four. Neo runs on them. Yours will too.When something is a machine, two things follow. First, you can build it even if you've never done it before, because machines are built one component at a time. Second, when it breaks, you don't need motivation or a mindset shift — you need to find the broken part. At Neo, when sales dip, I don't wonder whether I'm cut out for this. I check the machine: are leads coming in? Are we quoting fast enough? Are we following up? One of those will be the fault, and faults get fixed.
Here's the metaphor I run the company on: you can't walk to a destination blind. You need a compass. The compass isn't inspiration — it's the systems and processes that tell you where you are and what to do next. Complicated goals become simple when you lay out the steps toward a target and check your heading as you go. That's why this course is called what it's called, and it's the promise I can actually keep: not "you'll get rich," but "you'll know where you are and what to build next," from idea to your first paying customer.
The common mistake at this stage is doing none of this and instead consuming more content, waiting to feel ready. You will not feel ready. I was 20, studying full-time, working out of a yard nobody wanted. The feeling of readiness arrives after the first machine starts turning, not before. So we start building immediately — and we build in the order a real business grows: decide what to sell, get attention, turn it into money, deliver it, keep the money. Four machines, one at a time.
One more thing before you start. Everything I state in this course about Neo is true and provable — the revenue, the timeline, the failures you'll hear about later. I'm still running the company. This isn't theory from someone who quit to sell courses; it's the operating system of a live business, written down.
That's 1 of 54. Every lesson ends with a "Do this now" action and a self-check before the next unlocks. Join the founding 20 →
It's for you if you've been thinking about starting something for months — or started and stalled — and what's missing is a straight, ordered path from idea to first customer, taught by someone currently running a real company.
The first 20 members get the course at the founding price. In return I ask for two things: honest feedback as you go, and — only if you think it earned one — a testimonial. That's the deal. Founding capacity is genuinely limited because I read and answer founding members' emails personally.
Nobody honest can. Your results depend on your market, your effort and decisions I can't make for you. What I can promise is the material: the same systems thinking I used to build a manufacturing company to A$6M in revenue with zero borrowed dollars, taught in the order a real business actually gets built.
The legal, tax and compliance lessons teach you what I did and what to check — they aren't legal, tax or financial advice. You'll be pointed to the official sources (ATO, ASIC, ABLIS, Fair Work) and told to confirm your situation with your own accountant or lawyer. That's also lesson one of running a real company.
Some founding members will want more than the course: sixty minutes, one on one, on your specific offer, your numbers and your next move. A$299 founding rate for course members (this will rise once the founding cohort closes). Best taken once you're a few modules in — bring real numbers and we'll work on the actual machine, not theory.
No. If a course promises income, close the tab. This one promises a capability: taking an idea to a first paying customer with real systems underneath it. The sales pitch is the biography, not a forecast.
You need very little, and the course is built around that constraint. Neo's first "office" was a cheap yard almost two hours from our customers. You'll learn to validate cheaply before you spend, and to treat every dollar as a test.
Each lesson is a 4–6 minute read plus one action. The actions range from twenty minutes to a working week. Done properly, the course is a 60–90 day execution program, self-paced.
Yes, deliberately. ABN, GST, ASIC, consumer law, Fair Work, licensing via ABLIS — the compliance module is written for Australian founders, which is exactly what generic overseas courses skip.
Email me within 14 days of purchase and I'll refund you in full, no questions asked. That's a change-of-mind promise on top of your Australian Consumer Law rights, which apply regardless and can't be excluded.
Yes — I run a limited number of 1:1 sessions (60 minutes, A$299 founding rate for members). The course teaches the machines; a session applies them to your specific business. Email me with "Consulting" in the subject.